"Fairness creams"

The South Asian obsession with "fairness" is big business for some. Read on

PopMatters | Columns | Priya Lal | Bollywood from Beyond | Beauty Queens and Fairness Creams

Here's one on "colorism" among minorities in the US
Asian American Empowerment: ModelMinority.com - Pride or Prejudice?

I will post more on the Desi obsession with "fairness"