"Fairness creams"
The South Asian obsession with "fairness" is big business for some. Read on
PopMatters | Columns | Priya Lal | Bollywood from Beyond | Beauty Queens and Fairness Creams
Here's one on "colorism" among minorities in the US
Asian American Empowerment: ModelMinority.com - Pride or Prejudice?
I will post more on the Desi obsession with "fairness"
PopMatters | Columns | Priya Lal | Bollywood from Beyond | Beauty Queens and Fairness Creams
Here's one on "colorism" among minorities in the US
Asian American Empowerment: ModelMinority.com - Pride or Prejudice?
I will post more on the Desi obsession with "fairness"
posted by Kurma at 6/23/2005 12:24:00 PM
3 Comments:
In India it's fairness creams and in USA it's tanning booths and bronzing sprays.
Basically everyone's trying to achieve what is termed that "healthy glow" sported by Beyonce and practically every girl you see hip hop videos.
Not only skin tone but body type is also becoming "normative" in worldwide mainstream media driven pop culture.
More or less everyone is starting to look the same.
Compare pics of Mary Jo Blige to Beyonce nowadays. I can barely tell those two apart. Throw Janet Jackson in the mix and you have triplets.
Beyonce's color would be fine in India, but not ideal. Lighter colors would be better. Good point about body type.
Check out Beyonce's and Mary J's latest album covers. They both look like white women.
In fact, I almost couldn't tell them apart. They look like twins.
The same color schemes and make-up techniques are used on both of them.
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